At The Mindset Tapestry, our Featuring Mama series is all about highlighting women who are not only raising the next generation but are also reshaping the world they’ll inherit. These are the women who are breaking cycles, leading with intention, and weaving a future where our children can thrive. Today, we’re honored to feature Rebecca, founder of Prelove You — a platform dedicated to transforming how families engage with fashion, all while keeping sustainability, community, and purpose at its core.
With over 25 years of experience in the fashion industry and two children who inspire her every step of the way, Rebecca is a true change maker — not just building a business, but a movement.
What does Mother’s Day mean to you? Are there specific feelings or emotions that come with this day? Please share positive or negative! Transparency & honesty is best :)
“Mother’s Day is always a mix of emotions for me. On the surface, it’s sweet — breakfast made by little hands, crumpled cards with drawings that make me laugh, and the kind of chaotic love that fills the whole house. I’m so grateful for those moments. Being a mom has changed me in every possible way, and I wouldn't trade it for anything.
But there’s another side to the day, too. I lost my dad many years ago, and even though it’s “Mother’s” Day, I feel his absence every time this holiday rolls around. He would have loved seeing me as a mom. I think about the advice he might have given, the way he would’ve lit up around my kids. I carry a lot of what he taught me into how I parent — his calm, his humor, the way he made people feel safe and loved.
So Mother’s Day is both happy and a little heavy. It’s a reminder of what I have, what I’ve lost, and what I hope to give my kids as they grow. It’s not perfect, but it’s real and to me, that’s what makes it beautiful.”
Tell us what you're building with Prelove You and how it ties into your journey with motherhood.
“Prelove You started from a very personal place — standing in front of piles of outgrown clothes, wondering how it all accumulated so fast, and feeling a little guilty about where it might end up. As a mom, I’m constantly navigating the balance between what my kids need, what they want, and what actually makes sense for our family and the planet.
I created Prelove You to make that process easier — and better. It’s a circular fashion membership for kids’ clothing that lets families send in what their kids have outgrown and shop for new-to-you pieces using credits. It’s simple, but it changes the whole mindset. Less waste, less guilt, and a little more joy in the process of dressing our kids in clothes they feel good in.
My kids, Rowwy and Asher, inspire everything about this brand. From watching how quickly they grow, sometimes seemingly overnight, to seeing the pride they take in choosing their own clothes, they remind me why this matters. They’ve taught me that clothes aren’t just practical; they’re part of how kids express who they are. And that deserves to be celebrated in a way that’s thoughtful and sustainable.
Being a mom is what shaped this idea. It made me think differently about consumption, about the example I’m setting, and about the world I want my children to grow up in. Prelove You isn’t just a business, it’s a reflection of that journey. It’s for the parents who care about sustainability but are also just trying to get through the morning chaos. It’s for the kids who want to choose what they wear and feel proud doing it.
At its heart, Prelove You is about making responsible choices easier — not perfect ones, just better ones — and that’s something I’ve learned again and again through motherhood.”
How does your mindset support you in both motherhood and entrepreneurship? What keeps you grounded during the ups and downs?
“Mindset is everything, in motherhood and in building a business. Neither comes with a manual, and both stretch you in ways you never expected. I’ve learned that how I talk to myself matters just as much as what I do. There are days when I feel like I’m getting it right, and others when everything feels like it’s unraveling but the mindset I try to come back to is one of grace, growth, and not being afraid to start over again the next day.
As a mom, I want to show my kids what it looks like to keep showing up, even when things are hard. I want them to see that confidence isn’t about having all the answers, it’s about trusting yourself to figure things out along the way. And I’ve carried that into my role as a founder, too. Prelove You was built out of instinct, frustration, and hope and I’ve had to remind myself (many times) that building something meaningful takes time, patience, and a thick skin.
Resilience for me isn’t about powering through everything. It’s about learning to pause, ask for help, adjust, and try again. It’s about knowing that failure doesn’t define you — how you respond does. Whether I’m dealing with a parenting challenge or a setback in the business, I try to hold on to the long view. I remind myself why I started and who I’m doing it for and that usually helps me find my footing again.
At the end of the day, motherhood and entrepreneurship both ask you to be brave, to lead with your heart and your head, even when you’re scared. And I think that’s where confidence really lives — in the showing up.”
At The Mindset Tapestry, we believe in creating a future where our children feel empowered and cared for. What is your greatest hope for the next generation, and how does your work contribute to that?
“My greatest hope for future generations, especially for our daughters and sons, is that they grow up knowing they have the power to change things. That they feel empowered to question the systems that don’t serve them, to lead with empathy, and to take care of each other and the planet in the process.
I think a lot about cycles — the ones we inherit, the ones we unintentionally repeat, and the ones we get to break. As women, we’ve carried so much for so long, often quietly. But there’s something powerful happening now, more of us are stepping into spaces where our voices and ideas are shaping the future. I want my kids to see that. I want them to know that leadership can look like a mother building something from scratch in her barn, creating a new model not just for fashion, but for how we value what we already have.
With Prelove You, I’m hoping to contribute in a meaningful, practical way by giving families a real, accessible solution that makes sustainability a part of everyday life. But beyond that, I want to help shift the mindset. To show that responsible choices don’t have to feel heavy or hard — they can be joyful, empowering, even fun. And that women can lead those changes, with creativity and heart.
If even a small part of what I’m building helps make the world feel more thoughtful, more circular, and more supportive, especially for the next generation, then that’s a legacy I’m proud to be part of.”
Final Thoughts
Rebecca’s story is a reminder that change often begins in the small, everyday moments — in the quiet decisions we make for our children, and in the courage it takes to challenge the status quo. Through Prelove You, she is not only reducing waste, but also rewriting the narrative of what fashion, motherhood, and leadership can look like when rooted in purpose.