A limited-edition jacket built for your kid’s mental wellness
May is Mental Health Awareness Month, and there’s never been a better time to talk about how we support our kids—not just with what we say, but with what we show them every single day. That’s the heart behind our newest collaboration: a powerful partnership between The Mindset Tapestry and Baci Baci—two mom-owned brands on a shared mission to help kids grow up with confidence, emotional resilience, and a rock-solid sense of self.
And we’re doing it with... a jacket. But not just any jacket.
Introducing: The “I AM” Custom Kids Jacket 💛
At first glance, it’s a classic, cool denim jacket—known and loved by Baci Baci fans for its quality and customization. But look a little closer, and you’ll find something even more meaningful: 8 beautifully embroidered patches, each one curated by Deanna of The Mindset Tapestry and Maria of Baci Baci, to speak to the power of positive affirmations and mindset growth.
Every jacket is handmade and can be customized with your child’s name, making it a wearable reflection of who they are—and who they’re becoming. You can choose from two empowering styles, each carefully curated to resonate with different kiddo personalities and vibes.
Why Mindset Matters
The Mindset Tapestry was born from a desire to help children feel emotionally supported in the most formative years of their lives. We believe the thoughts we grow up with become the stories we live by. When kids are surrounded by empowering language, they begin to internalize it. That’s the kind of mental wellness work that starts young—and it sticks.
This collaboration is our way of turning that mission into something tangible. Because when your child wears positive affirmations, they begin to believe them. And belief is the foundation for confidence, compassion, and courage.
Mental Health Awareness Month: A Time to Reflect, Celebrate, and Act
Mental Health Awareness Month is a reminder that emotional wellbeing matters at every age. As parents and caregivers, we play a huge role in nurturing our children’s inner world. That means holding space for big feelings, encouraging honest conversations, and offering tools—like these jackets—that celebrate who they are.
This capsule isn’t about fashion trends. It’s about helping kids walk out the door each day feeling powerful, seen, and loved.
The Drop Details
🧵 Limited-edition release
🧵 Available starting May 5
🧵 Includes 8 embroidered mindset patches + optional name personalization
🧵 Two empowering styles to choose from
🧵 Designed to inspire daily confidence and self-love
This is more than a jacket. It’s a mindset your child can wear.
Ready to Customize?
✨ Head to our website to explore the collection and create your child’s one-of-a-kind “I AM” jacket. Let them shine from the inside out. ✨
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